Lainey Wilson for Wrangler
The first season in a multi-year collaboration, this Wrangler FW23 Campaign features songwriter/singer Lainey Wilson as the face of Wrangler.
Here, Lainey showcases a mix of pieces that reflect her badass Western-meets-modern style.
Lainey is an amazing songwriter with legendary attention to her craft. The opportunity to write for her was a huge honor. Go get ’em, Lainey!!
“Dear Wild Horses” reviews in the wild
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Wrangler’s most viewed Reel of all time
A specialized code on Lainey’s socials for her Wild Horse’s fan base drove 67% customers new to brand to Wrangler.com
Wrangler.com saw an average of +325% sales of Lainey-worn styles featured
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