Lainey Wilson for Wrangler

The first season in a multi-year collaboration, this Wrangler FW23 Campaign features songwriter/singer Lainey Wilson as the face of Wrangler.

Here, Lainey showcases a mix of pieces that reflect her badass Western-meets-modern style.

Lainey is an amazing songwriter with legendary attention to her craft. The opportunity to write for her was a huge honor. Go get ’em, Lainey!!

“Dear Wild Horses” reviews in the wild

  • Wrangler’s most viewed Reel of all time

  • A specialized code on Lainey’s socials for her Wild Horse’s fan base drove 67% customers new to brand to Wrangler.com

  • Wrangler.com saw an average of +325% sales of Lainey-worn styles featured

+325% sales of Lainey-worn styles

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