Wrangler x Barbie
Two style icons, Wrangler® and Barbie®, joined forces to inspire women and girls to stand tall, channel positivity, and turn countless daydreams into reality. With favorite cuts, pattern play, and adorable detailing, the Wrangler® x Barbie® Collection lights up imaginations and helps stars come out to shine.
For this fall 2023 collaboration, I had the privilege of (and a lot of fun) writing the headlines, subheads, and intros used across social and e-commerce, including the product page copy AKA “PDP.”
There’s no dream too big or denim too pink.
“The Wrangler® x Barbie® Collection was our fastest-selling collaboration ever… attract[ing] new and younger consumers while remaining authentic to the brand’s heritage.”
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These styles were made to light up imaginations and turn countless daydreams into reality.
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Pink horizons ahead.
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There's no dream too big or denim too pink.
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Take the reins with Wrangler and Barbie by your side.
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Calling all role models, current and future.
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What's on the horizon? Pink. Lots of it.
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She's an icon, that's for sure.
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Living her best daydream.
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Let pink take the reins.
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Stripes as bold as her imagination.
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She'll share her magic. You add yours.
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Look to her for rainbows.
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So much more than cute.
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Playful style or style play?
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Blazing with positivity.
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Shining as bright as a star.
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Two icons. One iconic look.
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Cozy style for cool adventures.
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Pink boots not required.
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A bold take on a reimagined classic.
