UPPAbaby

For nine years (give or take), I collaborated with the internal team on a project basis, providing high-level content copywriting, brand identity, product and promo naming, and creative strategy.

Their model puts families first by prioritizing thoughtful product design and service to keep things rolling smoothly. They are a very special brand.

  • RIDGE All-Terrain Naming

  • RIDGE Tagline

  • RIDGE Quick Intro (Pictured) + Launch Content

  • Website Content (VISTA + Fabric Benefits Pictured)

  • MESA Tagline

  • MESA Collateral

  • Free Swatch Program Naming + Content

  • REMI Tagline

  • REMI Quick Intro

  • MINU Tagline

  • MINU Collateral

  • CRUZ Intro

  • CRUZ Collateral

“Cover More This Summer” Ad

“Built for performance, the all-terrain RIDGE jogger goes more places, at all paces. COVER MORE GROUND.”

UPPAbaby's in-house team leveraged and expanded upon the “COVER MORE GROUND” tagline and content I wrote, turning it into their very first video advertisement.

“Behind the Brand” Video

Interviewed, concepted, and scripted UPPAbaby’s first corporate brand video that provided an inside look into its design philosophy and elite customer service that set the brand apart.

"It's like parenting. A lot of work, but a lot of fun." - Bob

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