Wrangler

I’ve collaborated on a project basis with Wrangler, both directly and via their former agency Toth+co. To date, I’ve provided a range of strategic copywriting and support for product drops, consumer insights testing, e-commerce, social content, and collaborations

It’s always fun learning about innovations a tried and true authentic legacy brand has cooking. Plus, they are an incredibly nice team to work with. Win-win.

Wrangler x Fender: Drop 2

Launch content for the collaboration’s second drop.

  • Wrangler x Fender

Wrangler ICONS

  • ICONS: JEANS SHIRTS JACKETS Global Launch Intro

  • ICONS Landing e-Commerce

  • ICONS "Command the stage, wherever it may be."

  • ICONS "Icon status. It's something you earn."

  • ICONS "Born to stand out"

  • ICONS "Time-tested. Spotlight earned."

Sustainability Messaging

  • Sustainability: Indigood Promo

  • "A denim reissue that looks good from every angle, including an environmental one."

  • Sustainability: Tagging for Wrangler EcoStretch "Denim that gives more than it takes"

Traditional + Digital Content

  • LONG LIVE open mikes and open hearts, the here and the now, inner confidence and outer glow, second glances and first dates, LONG LIVE COWGIRLS

  • Email + Site Promo Content

  • Emails + Site Promo Content

  • e-Commerce PDP Content

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