Wrangler Bespoke
Wrangler Bespoke is a denim solution for women made and loved by the women of Wrangler.
Bespoke addresses female consumers’ biggest pain points: discomfort, inconsistent sizing, and waistline gaps.
My role for launch included brand identity elements, messaging on tagging, scripting, and more. I’m not only the copywriter; I’m also a wearer. They truly are great!
/be.spoke/ adjective Specially made to complement your every curve.
With superior stretch and detailing, finding the right fit is no longer a wild rodeo. Highlight your best. Leave behind the rest. Welcome to a new frontier in fit.
Ladies, we know the fit struggle is real. Because we come in gorgeously and unapologetically different shapes, it can make finding the perfect jeans a less than beautiful experience. We all deserve a more effortless experience.
So, a team of women at Wrangler worked their butts off to create one. Introducing Wrangler Bespoke. Available in bootcut, skinny, and flare styles so there’s something for everyone. What’s more, we created superior stretch and innovative details specifically made to complement your every curve.
Get ready to tell to every woman you know. We already have!
-The Wrangler Bespoke team
“Wrangler has continued to invest in the growth of our female business, from our marketing investment to design capabilities to intentionally partnering with GRAMMY-award-winning Lainey Wilson as our first female country music endorsee. The focus led us to recognize a gap in the market, which inspired the creation of Wrangler Bespoke.”
Holly Wheeler, Vice President of Global Marketing, Wrangler & Lee
