Brand Identity
Not-so-secret confession: I love naming and writing taglines. Yes, it’s challenging. When a choice that checks all the boxes messaging-wise has a conflict, it can be downright painful. But if it were easy, it wouldn’t be nearly as rewarding.
Pro tip: If you love it, trademark it!
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Able Made® Naming
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Our Generation Dolls: Product Naming + Packaging Storytelling
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"Let's Hang" Clip-On Doll Chair
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Farm to Home Tagline: Dwell Organically
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KeyLeaf Naming: A plant-based ingredient commercialization company formerly known as POS Bio-Sciences
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Transplant Genomics: OmniGraf Assay Naming
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UPPAbaby RIDGE™ Naming + Cover More Ground™ Tagline
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UPPAbaby Free Swatch Program Naming
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Summer Infant Tagline
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Swoonly Naming + Tagline: A hand-selected decor by the bundle model
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Tierra Java Naming: Store24's in-house, grower-sourced coffee
Farm to Home
It’s both a tagline and a rallying cry for sustainable, affordable living without sacrifice. #dwellorganically
