CPG + Beverage

My most recent work orbits around helping emerging and established products fine-tune brand identity and communications via a mix of benefit-driven positioning (functional, taste profile, etc.), packaging, SKU naming, website content, and more.

Years prior, I was the dedicated copywriter/ACD on Arnold’s Ocean Spray global account. Want to know why cranberries float? I’ve got you.

If you would like a higher-resolution file of something below vs. a rendering (or just want to say hello), reach out.

  • Borjomi Brand Architecture + "Bold By Nature" Brand Essence Tagline

  • BIZZY Cold Brew Sustainability Report

  • Betty Lou's Brand Architecture: Select Content Leveraged for Consumers

  • Cool Beans Wraps Packaging

  • Cool Beans Wraps e-Commerce

  • Black Sails Spiced Coconut Water Lead Capture

  • Apura Farms Packaging

  • Britzels SKU Naming: Cinnamon Kick with a hint of cayanne

  • Britzels SKU Naming: Simply Salted

  • Sea Nuts e-Commerce

  • Fancypants Baking Co. Crunch! Packaging

  • Ocean Spray Gillette Stadium Partnership

  • Ocean Spray The Bog @ Patriot Place Trail Signage

  • Ocean Spray x Heinz Meatball Recipe Engagement

Bogs Across America

An effort that brought a bog, real floating cranberries and all, to people who had never seen a bog. This activation visited multiple cities, driving awareness through education, experience, and sampling cranberry goodness.

“Straight from the Bog”

Broadcast and rich media from Ocean Spray’s campaign leveraging grower heritage and cranberry's natural goodness.

Previous

Keds x Taylor Swift
Next

Healthcare